Pink Shirt Day

BE KIND & STAND-UP AGAINST BULLYING!

We’d like to extend a heartfelt THANK YOU to everyone who supported our 2026 Pink Shirt Day Fundraiser. Whether you purchased Pink Shirt Sugar Cookies or contributed through the Point-of-Sale Campaign, your kindness is making a real difference—directly supporting programs and services that reach hundreds of children and youth and provide safe, welcoming spaces where they can feel valued, supported, and empowered.

We’d also like to say a HUGE thank you Discovery Co-op for their generous partnership and for helping make this fundraiser possible, once again! We truly couldn’t have done it without you!

Thank you for coming together with us to sprinkle kindness this Pink Shirt Day!

What is pink shirt day?

Pink Shirt Day is a global anti-bullying movement that was inspired by an act of kindness in a small-town of Nova Scotia.

David Shepherd, Travis Price and their teenage friends organized a high-school protest to wear pink in sympathy with a Grade 9 boy who was being bullied for wearing a pink shirt. The teens took a stand against bullying when they protested against the harassment of a new Grade 9 student by distributing pink T-shirts to all the boys in their school.

‘I learned that two people can come up with an idea, run with it, and it can do wonders,’ says Mr. Price, 17, who organized the pink protest. ‘Finally, someone stood up for a weaker kid.’

Mr. Shepherd and some others headed off to a discount store and bought 50 pink tank tops. They sent out a message to schoolmates that night, and the next morning they hauled the shirts to school in a plastic bag. As they stood in the foyer handing out the shirts, the bullied boy walked in. His face spoke volumes.

‘It looked like a huge weight was lifted off his shoulders,’ Mr. Price recalled. The bullies were never heard from again.”

To learn more about Pink Shirt Day – CLICK HERE.